Economic Initiative Begins
- The Foundation kicks off its economic development initiative in 2015 to encourage economic growth in the South Jersey region, with goals to:
- Publicize South Jersey’s “hidden gems” to locals and nearby residents to attract visitors. The Foundation partners with Masterpiece Advertising to establish New Jersey’s Heartland, a website to promote the key attractions, benefits, resources and hidden treasures within Cumberland, Gloucester, Salem, and Western Atlantic Counties.
- Build local businesses. The Foundation and New Jersey Community Capital establish the THRIVE South Jersey fund to provide coaching and low interest loans to local businesses and entrepreneurs.
The economic initiative completed the holistic integrated effort addressing family-identified challenges.