How to Adjust Messaging in Current and Changing Environments

The Pascale Sykes Foundation hosted its annual grantee conference virtually this year on September 22, 2020. The conference centered on how grantees can adjust their messaging in current and changing environments as the funding landscape quickly changes in response to the COVID-19 pandemic. Discussion topics included: how to talk to donors, ways to use communications as a tool for donor engagement, and how to fundraise in a COVID-19 world, among other topics. Thank you to all the presenters for sharing their insights and lessons learned! Watch the videos below to catch the day’s insightful presentations. Reference the agenda listed under the videos to know at what time in the video each presentation occurs. Click here to download the presentation slides.

Agenda

Video 1

00:02:15

Welcome/Introductions/Agenda Review

Richelle Todd-Yamoah

00:11:08

Update on the Foundation

Fran Sykes

00:30:49

Masterpiece Advertising

Phyllis Lacca, President

00:35:59

Question and Answer

00:44:52

How to Talk to Donors

Andy Carroll, Moderator; Sheena Solomon Executive Director, The Gifford Foundation; Caroline Brown Wertz Senior Director of Foundation Programs, The Scheidel Foundation; Question and Answer

01:28:17

Break

01:40:17

How to Use a One-pager

Michelle Hunsberger Account Director, Fenton Communications; Rachel Kassenbrock Senior Account Executive, Fenton Communications; Question and Answer

02:09:40

How to Pivot in Fundraising

Jackie Edwards, Moderator; Vidhya Kelly Executive Director, Bigs & Littles NYC Mentoring; Tamanna Vaswani Chief Development Officer, Bigs & Littles NYC Mentoring; Cori Solomon Executive Director, Appel Farm Arts & Music Center; Question and Answer

Video 2

00:00:00

How to Pivot in Fundraising continued…

00:46:16

Break

00:50:40

How to Get on a Donor’s Radar

Jeanie Lazerov, Moderator; Michael Gower Executive Director, United Way of Gloucester County; Andy Frazier Executive Director, Community Foundation of South Jersey; Question and Answer

01:34:30  

Next Steps

Richelle Todd-Yamoah